After more than a decade in the B2B content marketing trenches...
We can tell you one thing for sure: forget data (not really, but you know what we mean), great content creates a visceral connection with your target audience and keeps them coming back for more. We've started and scaled content engines for many highly successful B2B tech companies, many of which have since gotten acquired or gone public. AI or no AI, your content still needs a human—an experienced and knowledgeable one—running and managing it. We know SEO tools in and out, and we always connect content performance to bottom-line results. And speaking of ...
A single piece of B2B content is never going to sell a B2B product. Many pieces of very intelligently written, placed, and timed content? Yes – that will. It’s all about getting the right message to the right people at the right time. That's why 10K invested in content now could mean 250K in revenue later. Not a bad ROI.