After a more than a decade in the B2B content marketing trenches...
We can tell you one thing for sure: forget data (not really, but you know what we mean), great content creates a visceral connection with your target audience and keeps them coming back for more. We've started and scaled content engines for many highly successful B2B tech companies, many of which have since gotten acquired or gone public. AI or no AI, your content still needs a human—an experienced and knowledgeable one—running and managing it. I know SEO tools in and out, and I always connect content performance to bottom-line results. And speaking of ...
RESULTS (it's all that matters in the end, right?)
This is your About page. This space is a great opportunity to give a full background on who you are, what you do and what your site has to offer. Your users are genuinely interested in learning more about you, so don’t be afraid to share personal anecdotes to create a more friendly quality. Every website has a story, and your visitors want to hear yours. This space is a great opportunity to provide any personal details you want to share with your followers. Include interesting anecdotes and facts to keep readers engaged. Double click on the text box to start editing your content and make sure to add all the relevant details you want site visitors to know. If you’re a business, talk about how you started and share your professional journey. Explain your core values, your commitment to customers and how you stand out from the crowd. Add a photo, gallery or video for even more engagement.
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What are your content needs and what do you want to achieve with content?
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